● REPORTその他

TRAVEL INDUSTRY STANDARDS: FISH OR CUT BAIT
SPOTLIGHT, December 2009 （9ページ）$350
Creating a global electronic marketplace for travel requires standards that enable learning, shopping, and booking across a multitude of points-of-sale. While some standards have been established, most segments are still too fragmented and there is still much to be done. What are the next steps, and who will make them happen?

GLOBAL DISTRIBUTION SYSTEMS MOVE INTO THE FUTURE PART THREE: GDS-SUPPLIER CONNECTIVITY
SPOTLIGHT, December 2009 （9ページ）$500
The relationship between global distribution systems and airlines has always been rocky. Now, carriers’ full-court press with fare bundles, optional services and ancillary fees is having ripple effects across the travel distribution ecosystem, putting pressure on the GDSs and others to develop direct connect systems to adapt.

THE PHOCUSWRIGHT CONSUMER TECHNOLOGY SURVEY THIRD EDITION, PART FOUR OF FIVE
DATA POINT, December 2009（6ページ）$350
Travelers say online reviews influence them more than any other type of social media and have a significant effect on their purchasing decisions. But that doesn’t mean travel companies should spend more time fretting over negative reviews – travelers are actually more likely to be influenced by positive ones.

WHAT IS A SUPERPNR, AND WHY IS IT IMPORTANT?
ANALYSIS, November 2009 （9ページ）$400
The SuperPNR’s ability to support non-GDS and complex content could meet the needs of an expanding travel marketplace – but right now, significant limitations prevent it from becoming a reliable platform for travel agencies and travel management companies.

EVOLUTION IN TRAVELER PROFILES
ANALYSIS, September 2009 （9ページ）$200
To support the increasingly complex demands of marketing and CRM for travel management companies and leisure agencies, the GDSs and several technology providers are introducing new systems for generating and managing traveler profiles.

GLOBAL DISTRIBUTION SYSTEMS MOVE INTO THE FUTURE PART TWO: THE USER INTERFACE
SPOTLIGHT, September 2009 （8ページ）$500
While many travel agents are still wedded to the green screen, GDSs and technology providers have created a number of modern user interfaces to keep up with the needs of both agencies and travel providers.

THE PHOCUSWRIGHT CONSUMER TECHNOLOGY SURVEY THIRD EDITION, PART THREE OF FIVE
DATA POINT, September 2009 （6ページ）$200
Despite how quickly social networking and micro-blogging have lit up the information-sharing world, travelers still overwhelmingly prefer to share their travel experiences in more personal ways: in person, on the phone, or on email. Part 3 of The PhoCusWright Consumer Travel Technology Survey takes a close look at the this dynamic and examines the various ways in which travelers use social media.

GLOBAL DISTRIBUTION SYSTEMS MOVE INTO THE FUTURE, PART ONE

SPOTLIGHT, September 2009（ページ13）$500

Airline products are changing, and changing fast – forcing technology providers to keep up or be left behind. Optional services and fare families, the latest in a la carte air content, require a complex rewiring of distribution strategies.

TRAVEL CONTENT DISTRIBUTION: INDUSTRY HEAL THYSELF

ANALYSIS, September 2009 （9ページ）$200

Air and hotel distribution strategies have evolved with the times, but other segments still lack efficiency in this arena. This article examines how air and hotel have managed to keep up and discusses why other travel segments should strategize to compete on value instead of for control of the distribution channel.

THE PHOCUSWRIGHT CONSUMER TECHNOLOGY SURVEY THIRD EDITION, PART TWO OF FIVE 

DATA POINT, August 2009（6ページ）$200

Use of social media in its many forms – social networking, blogging, micro-blogging, review-writing – is growing at breakneck speed. Part Two of The PhoCusWright Consumer Technology Survey Third Edition homes in on social media usage among online travelers, examining patterns by age, frequency and choice of technology.

THE PHOCUSWRIGHT CONSUMER TECHNOLOGY SURVEY THIRD EDITION, PART ONE OF FIVE
DATA POINT, July 2009  （7ページ）（$200）
The recent explosion of Web sites focused on the early phases of travel planning are having the intended effect. According to The PhoCusWright Consumer Technology Survey Third Edition, the vast majority of online travelers now select their leisure travel products – and their destinations – online.

THE IPHONE AND TRAVEL
SPOTLIGHT, July 2009 （13ページ）($350)
Small screens, complicated navigation and limited application availability have hindered much of the travel industry’s efforts to enter the mobile space – until now. The iPhone’s game-changing features and user experience have opened up tremendous potential for travel suppliers, intermediaries and travelers alike.

OPTIONAL SERVICES: THE COMING SEA CHANGE IN AIR TRAVEL DISTRIBUTION—ATPCO AND ARC
SPOTLIGHT, July 2009 （13ページ）($350)
Airlines are embracing unbundling and branded fare families, creating potential for dramatic upheaval across the distribution landscape. ARC and ATPCO – two essential distribution hubs in the U.S. market – have introduced approaches to keep up with the challenges of this evolving market.

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